Cold War Vs. Soviet Union - 1465 Words

Cold War Argumentative Paper The cold war lasted from 1947 to 1991 and was the closest that the United State had ever come to total destruction and nuclear war. In this paper I will analyze the main moments leading to the close of the Cold War. The moments leading up to the decision that would end the Cold War are full of tension and uncertainty. In Adzhubei’s account of his visit to America and his meeting with John F.Kennedy and other officials and journalists you can tell that there is lots of tension and as Adzhubei clearly mentions there is a lot of uncertainty about how this conflict will end. â€Å"In the United States there is now a heightened nervousness and extraordinary interest in taking any step, which could occur in one way or another, that from the point of view of Americans promotes the possibility of reconciling American-Soviet differences.† This document clearly tells you that there is a great amount of tension that has built and is building between the U.S and the Soviet Union. This moment during the Cold War shows the way the J.F.K and officials of the Soviet Union feel about each other and clearly states that known fact that both sides believe that something will have to be done soon to prevent fallout between the two countries. One of the more important moments that led to the end of the Cold War was Khrushchev’s decision to place nuclear missiles in Cuba. We al know that Cuban and the Soviet Union had close ties and that’s why Cuba allowed theShow MoreRelatedSoviet Union Vs Cold War Essay1096 Words   |  5 Pagesin to the war in mainland Europe. In 1940 between the Soviet and the allied forces they were able to win the European front of wwii. The end of that year Japan was fighting still. The US develops the atomic bomb they use on over Hiroshima and a few days later one in Nagasaki, doing this ends wwii the outcome of wwii was two remaining super powers those two were The soviet Union and the US the cold war was next. Eastern Europe was falling under the Soviet sway the Us, With the Soviet Union being a communistRead MoreThe Exploitation of Media1147 Words   |  5 PagesThe exploitation of media, with films such as â€Å"James Bond† rele vant to the time, has allowed for messages of propaganda to be conveyed throughout the Cold War. Media was able to start movements such as â€Å"The Red Scare† and McCarthyism, where a new enemy was identified and pitted the Western world against the idea of Communism and the USSR. Films such as From Russia with love portrayed all Russian people as villains and helped reinforce the perception of the United States of America as being a superpowerRead MoreThe Cold War And The Soviet War845 Words   |  4 PagesThe reason the Cold War was called the Cold War is because there were no physical battles with weapons, tanks, or even artillery, it was a war between capitalism vs. communism, democracy vs. dictatorship. This War actually started when Stalin of the USSR had a conference during the end of WWII who promised the American president, FDR, that he would allow there to be elections, democratic elections, in the Eastern part of Europe which had the soviet dominance. But in the year of 1945, in the PotsdamRead MoreThe War Of The Cold War1504 Words   |  7 PagesThe Cold War was not a bloody war, but rather a political war between the United States and the USSR (Union of Soviet Socialist Republics). Although war usually ends up in bloodshed, this particular war brought beneficial changes into todays society. The Cold War, in a nutshell, was the fight for communism vs. capitalism. With this, I contend, that there are various contributions from this war, that created the society that we live in today. At the end of World War Two, came the beginning of theRead MoreThe Crazy Effects of a Hockey Game983 Words   |  4 PagesThe medal round game between the United States of America and The Soviet Union would prove to be much more then just a game. The United States was getting more then just a victory and an upset, but our country was getting a much-needed moral boost in the fight against the Soviet Union in the Cold War. This wasn’t just a potential gold medal on the line, it was how we lived and our lifestyle compared to theirs. You want a true â€Å"David vs. Goliath† example; well you couldn’t ask for a better example howRead MoreThe Cold War : Lessons Learned938 Words   |  4 PagesThe Cold War: Lessons Learned After World War II, continuing tensions between the United States of America and primarily, the Soviet Union caused the Cold War. The Cold War lasted from 1945 to 1991, the Cold War is defined as a bitter, typically non-military conflict between the two superpowers, the Soviet Union and America. The Soviet Union and the United States had contrasting views about most things, including political systems, economic systems and societal values. At the end of the Cold WarRead MoreThe Cold War : American Liberalism Vs. Soviet Communism1627 Words   |  7 PagesThe Cold War - was at its root a battle of ideas: American liberalism vs. Soviet Communism. The two ideologies clashed at their very nature, which led to deep mistrust and fear of the unknown about the unpredictability of the other. The two world powers simply could not exist without conflict. As a result, The United States of America took measures to prevent the worst: war. The steps the U.S.A took to quench the possibility of war separated the world even more, as they gave aid to some countriesRead MoreTo What Extent Was the Cold War Inevitable? Essay1178 Words   |  5 PagesExtent Was the Cold War Inevitable? With the end of World War II (WWII) in 1945 began the Cold War, an international conflict that lasted from 1947–1991 and plagued nations across the globe. As the post-war negotiations were deliberated by three of the strongest world powers, the United States (US), Britain, and the Union of Soviet Socialist Republics (USSR), disagreements arose that created tension between the US and the USSR and ultimately instigated the infamous â€Å"Fifty Years War† (Crockatt 64)Read MoreThe War Of World War II1586 Words   |  7 Pagesrefer to it like a war. War by definition is generally characterized by extreme aggression, destruction, and mortality. However, for forty-four years a war that would scare millions around the world occurred. This war was not all brutality, it was arguments that would change the world forever. This war was known as the Cold War. The end of World War II was just the beginning of this unique war . The former allied forces of the United States and the USSR, led by Truman and the Soviet leader Joseph StalinRead MoreThe End Of World War1303 Words   |  6 Pagesend of World War Two was the beginning of the Cold war. The United States and the Soviet Union emerged from this terrible time in World History with totally different economic and political goals and ambitions. The Cold War was a state of political, military and economic hostility that existed between the United States and the Soviet Union. The ideological differences between the two superpowers, because there was no large-scale fighting directly between the two sides, the world â€Å"cold’ was used to

Internal Risk Assessment - Home Depot - 1552 Words

Internal Risk Assessment XXXXXXXXXX XXXX XXXXXX XXXXXXX Internal Risk Assessment Former president and chief executive officer of the online auction site eBay stated, â€Å"A business leader has to keep their organization focused on the mission. That sounds easy, but it can be tremendously challenging in today s competitive and ever-changing business environment. A leader also has to motivate potential partners to join† (Whitman, n.d.). These wise words expressed from a wise and highly successful business leader speak soundly in relation to motivating employees and a sustaining a competitive business advantage. Along with a competitive advantage arises the need to assess the firm’s internal risk. Departmental strengths and weaknesses,†¦show more content†¦Asserting that the weakened sales figures correlate to the competition, The Home Depot estimates a 21% market share in the United States. Reduced pricing drove an operations increase evidenced with the gross profit margin for fiscal 2009. Compared to last year, the operating income as a per cent of net sales rose 1% for $4 million over 2008 figures. A substantial savings exhibited with a decline in Operating Expenses in that expenditures shrank 10.9% from last year. Employing new merchandising tools aid the company in realizing lean production measures with its supply chain. Forecasting capabilities substantiated through â€Å"The combined efforts of our supply chain, merchandising, operations and finance teams, we reduced inventory by almost half a billion dollars in 2009, while at the same time improving our in-stock position† (Datamonitor 360, 2010). The organization’s strengths illustrate an emphasis in positive marketing, as brand awareness continues to retain The Home Depot as the largest home improvement retailer in the world, boosting its negotiating influence concerning capital financing. Competitive positioning emanates as a strength through the human resources department as the charge to maintain employee training geared toward the customer elevates as a long-term objective. The sales team continues to revolutionize efficient processes in bettering supply chain management to continue efficient production. Additional strengths, as found with itsShow MoreRelatedAudit of Home Improvement Retailers3964 Words   |  16 PagesAudit of Home Improvement Retailors Home Depot and Lowe’s are both large successful home improvement retailers. This paper discusses the background of both companies and goes into detail about the financial ratios including profitability and liquidity ratios. The paper also discusses business risks, audit risks, and the proper audit procedures that are necessary. The paper focuses on audit procedures of three important asset accounts: Cash, inventories, and accounts receivable. Read MoreEssay on Renovating Home Depot5090 Words   |  21 Pagestrouble changing successfully (in that he is needing to replace a large number of people, etc. to accomplish the changes). For each, please name the â€Å"S† and in 2-3 sentences explain why you say that he has or has not changed the â€Å"S† successfully. Home Depot had an enormous growth of achieving $40 billion in revenue in 20 years. However its sales started to stagnate, unable to cope up with the fast growth. Mr Nardelli identified some of the problems, key being appropriate structure and systems to supportRead MoreInformation Security And Risk Assessment Model1386 Words   |  6 Pagesmitigation or reduction of risk for critical assets. Any failure with security orchestration can expose the systems for vulnerabilities and attacks. It is evident from recent data breaches from security incidents that failure of people who are behind the security controls is the number one reason behind process and technology. Theories and Theorists I have identified two theories in Information Security and Risk Management; one is the Information Systems Security Risk Assessment Model Under the Dempster-ShaferRead MoreEnvironmental and Industrial Analysis of Home Depot6707 Words   |  27 PagesMODEL ANALYSIS 7 Step 1: Value Proposition: (Advantage: Home Depot) 7 Step 2: Target Segment: (Advantage: Lowe’s) 8 Step 3: Determine Competitors 9 Step 4: Evaluation of Value Chain and Cost Model: (Advantage: Lowe’s) 9 Step 5: Evaluate the Value Network: (Advantage: None) 11 Step 6: Determine the Revenue Model of the firm: (Advantage: Home Depot) 12 Step 7: Critical Success Factors: (Table 3) (Advantage: Home Depot) 12 Business Model Analysis Grid 13 III. STRATEGIC RELATIONSHIPRead MoreSecurity Flaws And Weaknesses And Vulnerabilities1457 Words   |  6 Pages The entire security testing process is performed so that security flaws and software vulnerabilities can be reviled. There have been many system security breaches lately like Home Depot, Apple Pay competitor Current C and Home Depot that has prompted companies to look more seriously at tools and techniques that they can utilize to better identify and analyze potential threats and vulnerabilities. The main objective of security testing is determining how vulnerable the systems are and if the dataRead MoreWhy Is It Important That Organizations Of All Sizes Invest1700 Words   |  7 PagesWhite Collar Crime Center (NW3C), and the Bureau of Justice Assistance (BJA). (IC3) To start, we first need to define what cybersecurity is, then identify the types of threats and vulnerabilities. What countermeasures to implement and then look at the risk versus reward for the implementati on. What is Cybersecurity? Cybersecurity is the process of applying security measures to ensure confidentiality, integrity, and availability of data. Cybersecurity attempts to assure the protection of assets, whichRead MoreFinancial Analysis Home Depot Essay4398 Words   |  18 PagesFinancial Analysis of Home Depot For Fiscal Year Ending February 3, 2008 Presented by: Team FAB 5 Financial Analysis of Home Depot Introduction Founded in 1978 by Arthur Banks and Bernie Marcus, who were both fired from a local hardware store after a disagreement with their supervisor (http://founderbios.com/bernie-marcus.php), Home Depot opened its first store in Atlanta, Georgia on June 22, 1979 (www.corporate.homedepot.com)Read MoreThreat Vectors For Cyber Security965 Words   |  4 PagesThreat Vectors There are three main areas identified as threat vectors for cyber security in relation to CIP: IT networks, insider threats, and equipment and software. Normally, ICS operate on an internal network, called OT (Operational Technology). Occasionally, this isolated network requires a connection to the organization’s corporate network (IT) for routine operation and management. As displayed in the Ukraine blackout, cyber threats infiltrate an organization’s IT systems in order to accessRead MoreStrategic Analysis of Home Depot3564 Words   |  15 PagesA Strategic Analysis of Home Depot GM599 A Strategic Analysis of Home Depot Introduction The Home Depot (NYSE: HD) is a home improvement, construction products and services retailer operating over 2,000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for do-it-yourself (DIY) customers, installation services for do-it-for-me (DIFM) customers and competitive products for the professionalRead MoreStrategic Management and Lowe25663 Words   |  103 Pages........................................................................................................... 2 Lowe‟s SWOT Matrix ................................................................................................................. 2 Home Depot‟s SWOT Matrix ..................................................................................................... 3 Ace‟s Hardware SWOT Matrix................................................................................................... 3

Plagiarism And The Plagiarism Of The Student s Right And...

Generally, the term â€Å"plagiarism† refers to the academically dishonest practice of using another’s words or ideas as one’s own. It is also regarded as a serious offense. For example, someone commits the offense by copying and pasting materials or work, in whole or in part, written by another person without quoting appropriate reference credit. While most people understand the concept of plagiarism academic institution take it seriously and have various policies in regards to it. The majority of college specify the plagiarism policy in order to protect the student’s right and their integrity. While both Centennial College and Fanshawe College have similarities in their plagiarism policies which are subject to student’s score, the main difference between the two is that Centennial College has a more specific procedure which helps student understand the consequences of academic offense. Overall, Fanshawe College has an ambiguous policy regarding plagiarism. According to the college’s policy, they state that the purpose of policy is to protect integrity and their rights of all students. Furthermore, cheating is not accepted, and this behavior will be disciplined in accordance with the policy. Also, plagiarism is included in cheating offense, and their policy is primarily focused on their students. When a student is suspected of cheating, the instructor, invigilator, at the earliest opportunity, will investigate the situation, and discuss the matter with the student in regards toShow MoreRelatedThe World Association Of Medical Editors1412 Words   |  6 PagesPlagiarism according to oxford dictionary in 1621 was derived from a latin word â€Å"plagiarius† which means â€Å"kidnapper† or abducting .Plagiarism as defined by the Encyclopedia Britannica as â€Å" the act of taking another person’s writing and passing them off as one’ s own† without giving credit to the original author (Jawad. F, 2013). The world Association of Medical Editors (WAME) defines plagiarism as â€Å"the use of others published and unpublished ideas or words without attribution or permission and presentingRead MoreWhy Plagiarism Is Important For Academic Integrity?1731 Words   |  7 PagesWhat is the Role of Plagiarism in regards to Academic Integrity? Plagiarism, â€Å"the act of using another person s words or ideas without giving credit to that person: the act of plagiarizing something† (Merriam-Webster, 2017), is said to be reaching epidemic proportions (Park,2003). Throughout history, plagiarism has been an issue, however, the severity and the implications where not fully understood until the development of the printing press in the 17th century. Now in the age of information sharingRead MoreThe Effects Of Plagiarism1143 Words   |  5 PagesPlagiarism hinders intellectual advancement. The problems of plagiarism have been discussed for hundreds of years. With technologies, plagiarism becomes a fairly common practice in recent years. Plagiarism is actually recognized as a dishonest act from the 18th century when the original literature takes on more value within society. Readers want to read new creations of ideas and words from writers instead of seeing them polish the writings that have already been emitted. Writers a re able at thisRead MoreEssay about Academic Integrity - 31056 Words   |  5 PagesAcademic Integrity Paper University of Phoenix October 8, 2012 Academic Integrity This paper will speak of Academic Integrity. What it means to use it correctly and the consequences when wrongfully used. I will voice my views along with the views of others on how Academic Integrity is good rule to follow to write a paper. The paper will also be speaking of the disciplinary action that will be put into place and how students have to go through steps to completing those disciplinary terms. Read MorePlagiarism: a Social Problem1696 Words   |  7 PagesPLAGIARISM: A SOCIAL PROBLEM Its four in the morning, and youre just one page into a 15-page term paper thats due at ten, and the professor isnt giving extensions. A few years ago, that would have been it: You would have passed in the paper late, if at all, and dealt with the consequences. But this is 2007, and so, in your most desperate hour, you try a desperate ploy. You log on to the internetÂ… enter term papers into the search engine, and find your way to www.al-termpaper.com. There, youRead MoreThe Ethical Reasons For Plagiarism1459 Words   |  6 Pages Plagiarism is the process of taking some one else work or ideas and showing it as their own works (Oxford Dictionaries). The purpose of this study is to understand 6 different ethical reasons used by student to overcome with plagiarism and with help of these ethical reason, faculties can bring a solution to stop or prevent plagiarism. Where as unethical behavior can also lead to worries in school or colleges, so there is need to correct it so that it has positive impact on organizational ethicsRead MorePlagiarism And The Substance And Context Of Academic Dishonesty Essay1228 Words   |  5 PagesThis paper reviews journal articles on plagiarism and explores the substance and context of academic dishonesty, including self-plagiarism, the nature of plagiarism and how it is perceived by students and faculty. Moreover, how serious of a problem plagiarism really is and why students feel it necessary to cheat. It researches the challenges presented by the huge quantity of information ava ilable over the internet. This report also reviews faculty views on academic dishonesty and the many disagreementsRead MorePlagiarism Essay838 Words   |  4 Pagescomes to plagiarism. There are two main approaches to plagiarisms on campuses, whether it is morally wrong or that it is a crime. While students have to affirm that they will not plagiarize, when it is looked as morally wrong this turns more into a honor code according to Susan D Blum. Faculty expect students to follow this honor code and they believe by having them accept the terms that they will not plagiarize. Due to the social pressure that they believe to have installed in the students. They shouldRead MorePlagiarism And Its Effects On Students862 Words   |  4 Pagesoptions for many students to return to school. Online education also opened up the doors for new ways of cheating. Plagiarism is defined as theft of ideas or work from others (Council of Writing Program Administrators, 2003). This can happen either accidentally or consciously. Higher education institutions now prioritize on educating the students on plagiarism to prevent it from happening. Institutions also set penalties when dishonesty occurs. The students’ understanding of plagiarism is critical inRead MoreAcademic Ethics : Academic Integrity1080 Words   |  5 Pages Academic Integrity Name Institution Academic Integrity Any person who is in academics has to abide by some norms, so that he can carry out the academic work with morality and conscience. By definition, academic integrity stands for the ethical policy or the moral code of the realm of academics. Upholding academic integrity is the responsibility of the students, researchers or academicians. Any person related to academics has to be honest in his or her approach, and that should

Reflecting On Writing 101 Lessons Learned - 864 Words

Eighty two credits into my college education and I had never taken a writing course. The thought of it filled me with dread. One could ask why I waited so long to take Writing 101. It had been since the spring of 1995 since I last participated in an English course. In addition, I hadn’t taken an online course since 2005. It didn’t turn out to matter, our class began using the new Learning Experience Online (LEO), which replaced WebTycho. At least LEO leveled the playing field a bit since every student had to adjust to a new format. I only enrolled in Writing 101 because it was required. I began Writing 101 with basic writing skills, most of which had been obtained in 1980s and early 1990s. Application of these skills in my writing prior to this course were spotty at best and based on distant memory. I made positive strides in the application of the writing process and improved noticeably in essay construction compared to my writing before this course but made less progress than I would prefer in the proper usage of grammar, primarily due to time constraints and personal management of priorities. Can you imagine sitting down to a blank document and writing with no guide at all? That was my method prior to the completion of this course. I assumed I could write in a clear and concise manner. I understood my topic and my main ideas with clarity. The written result was not always so transparent to the reader though. I utilized some of the techniques used inShow MoreRelatedMy Writing As An Inquiry1263 Words   |  6 PagesI have gained a vast amount of knowledge and other skills during my semester in â€Å"Writing as an inquiry†. Not only were my writing skills improved, my understanding of rhetoric increased as well. This was done through teacher instruction, class participation, and assignments. Up to this point, I completed four projects in the semester. Each project being very different and improving my writing, rhetoric, comm unication skills, and testing my creativity. The first project that was assigned in the classRead MoreMy Writing An Argument Paper Over The Hit Podcast Serial 950 Words   |  4 Pagesrealize I was in serious trouble as the words refused to flow. Even without any formal writing education, I prided myself on my ability to write, and convey my ideas with ease through the means of a keyboard. By the end of these pages, it is my hope that you the reader, will be able to get a sense of the adversities I had faced, and what helped me develop my writing process, and abilities. Growing up, writing came as easy to me as riding a bike. It was never anything I needed help on, aside fromRead MoreSummary Of Death Of A Funeral Business By Sandy Hingston And Time Aint Money1306 Words   |  6 PagesI am an online student in an English 101 course. This is my reflective project for the class. I am going to discuss the two essays that wrote during this course. That is â€Å"Death of a Funeral Business† Written by Sandy Hingston and â€Å"Time Aint Money† written by Douglas Rushkoff. I will elaborate on my controlling purpose for each essay. I am going to explain how I achieved my controlling purpose and what my writing strategy was and how I got to the interpretation that I did with both essays. By theRead MoreA Brief Note On William Edward Hartpole Lecky1500 Words   |  6 Pagesthis past school year, I was able to tell stories about my dad without regret, remorse, or tears, and now here I am writing about my experience. Part of this growth experience for me has been a profound attention to life lessons (â€Å"Give reminders of love and appreciation,† and â€Å"Smile often,† to name a couple of my own). One of the simplest, yet most important lessons that I’ve learned from my dad’s passing is that happiness goes a long way in making people, myself and others included, feel good. MyRead MoreAristophanes Voices Concerns for Ancient Greek Culture in His Plays1832 Words   |  8 Pagesuses his writing for voicing the problems that lie in Ancient culture. Aristophanes uses each play to reveal certain issues that he felt should have been dealt with. His plays featured satire, farces, and even comical dialogue. His plays were written with clarity and were quite lyrical. Using plays as vessels for opinion is defined best by saying that â€Å"The remarkable freedom of Athenian comedy allowed frank, even brutal, commentary in current issues and personalities,† (Hunt.et.al., pg. 101). TheRead MoreBusiness and Management2600 Words   |  11 Pages | Copyright  © 2010, 2008, 2006 by University of Phoenix. All rights reserved. Course Description This course introduces themes in literature and provides guided study and practice in reflecting on themes which describe the human experience across cultural and societal boundaries. The course includes readings from literature in different genres and cultures. Students study the literature in thematic units and are asked to make connectionsRead MoreLeadership, Conflict, And Problem Solving7381 Words   |  30 Pages learners’ accountability, developed by treating each learner as a responsible agent; and 7. critical thinking, i.e. the skill and courage it requires to raise a dissenting voice (Gachago, 2014, p. 2). Therefore, when looking into our curriculum, lesson plans, and classroom the goal would to be to incorporate either all seven elements of parts of them when they fit the need. Therefore, the goal of social education is to â€Å"enable students to develop the analytical tools necessary to understand oppressionRead MoreCreative Thinking4423 Words   |  18 Pageson e’s lifetime. What I have often witnessed in schools is teachers’ lack of appreciation of, stemming from a lack of knowledge about such skills. It is no wonder that there are still several misconceptions about the role of creativity in education. Writing about teachers, Prentice (2000) states that there is a need to make explicit the range of skills, knowledge and understanding required to ground ideas about creativity in educational practice. (Prentice, 2000: 147)2 2 Prentice, R. (2000). Creativity:Read MoreMy Fs 101 Portfolio7901 Words   |  32 Pagesthe quality of teachers. Field study is one way of preparing pre-service teachers to be properly prepared to undertake the vital role in uplifting the quality of education in the country. What is learned from Field Study or in the actual learning environment is far different from what is being learned in the classroom. What is only heard can be forgotten, as Confucius said that: What I hear, I forget. What I see, I remember. What I do, I understand. Three short statementsRead More Tom Robbins Jitterbug Perfume Essay3119 Words   |  13 Pagessimilar character, an entity that permeates and affects the lives of the characters in the book. The novel, as does the epic, ends with all the primary characters coming together to effect a satisfying conclusion. A key to understanding his writing, says author Tom Robbins, is a knowledge of Greek myth. A particular influence on him is the life and work of Joseph Campbell, author of several books on mythology (Hoyser and Stookey 9). Campbell, in turn, owes influence to the insights of analytic

Toni & Guy Hair Salon

Question: Describe about the Toni Guy Hair Salon. Answer: Executive Summary The paper discusses the company profile of Tony and Guys Hair Dressing Company. It is a London based company founded by Mascolo brothers and has 430 salons all over the world and few academies around the globe. The company is specialized in hairdressing technique and maintains a high standard. The paper also discusses the marketing activities of the company across the globe and the problems faced by the company in the process. Company Profile Toni Guy Hair Dressing is a London based company founded by Mascolo brothers. The company has 430 salons all over the world and few academies around the globe. The company is specialized in hairdressing technique and maintains a high standard (toniandguy.com 2016). In Malaysia, Toni and Guy was founded in 2000 by David Mercer, who has been awarded the title of Asian Hairdresser of the Year and was the former Educational Director of the London Academy of Toni and Guy. The other managing director of the Malaysian group was Rickie Goh, William Wong and Steve Gibbs. They all contributed with their proper guidance, creative vision and talent to the success of the company and established it as an vanguard of the industry which has continued to serve with highest level of professional and expertise (toniandguy.com 2016). In Malaysia, the company is located in Kuala Lumpur, the heart of Malaysia and have salon at Bangsar, Mont Kiara, Nexis and Troika. It runs an Academy that provides complete range of training and comprehensive education for the salon team and the aspiring hairdressers. The company has its unique style with creativity and individuality and has personalized the style according to the requirement of the clients. The company has innovated several styles like 2015 socialized. , 2014- Lwexicon, 2013- 50 and 50. 2012- Arteliar, 2011- Alignment and 2010- Project 10 and many more innovative designs to attract consumers (toniandguy.com 2016). The Toni and Guy Academy is founded by David Mercer who has nearly 25 years of experience as a hair dresser. The Academy is an ultimate place for learning technical skills of hair dressing and to have an artistic flair in the style. The Institute is driven by the mantra of Davd Mercer that says educate to motivate and motivate to educate (toniandguy.com 2016). Problem background of existing marketing activities Tony and Guys have adopted a marketing strategy that helps to communicate with the customers that the company not only provide services to the local people but also provide it at a reasonable price with convenient hair style. The main aim of marketing activities was to increase per quarter by at least 9% the repeat customers, increase the product awareness and visibilities by 14% and to push the non-performing branches for maintaining steady and positive growth (Kotler and Keller 2012). The target markets for the company are men, women of upper-end and lower-end, children and young mothers. The company wants to portray itself as a typical family salon where the children have the playing facilities and they safely spend their time when their parents are having hairdressing treatment. The company has positioned its salon at affordable and convenient place and provide one stop service for the customers (Hooley et al. 2012). The company has followed a competitive pricing model and provides service at an affordable price. It has always tried to place its service all over the globe and give the best of the product to the customer at reasonable price. Thus holds competitive advantage in the market (Kotler and Keller 2012). However in maintaining the marketing activities, the company face several challenges like keeping tracks of return on investment of every single marketing activity especially during the absence of two-way communication between sales report and marketing activities. The other problem is securing more budgets for marketing activities. It is generally difficult to secure more budgets for marketing activity as it the money used for marketing purpose goes as sunk cost and hardly has any return (Hawkins 2012). Managing the website for marketing activities is another problem that the company generally faces. The issues involved in website management include a number of factors, like, writing, designing the webpage, and optimizing the content of the website. Another challenge is to identify the suitable technologies according to the requirement. The selection of right technology solves a lot of unnecessary problems that may arise due to technological fault (Doole and Lowe 2012). Marketing strategies may be perfect while planning but when implemented; it may lead to several problems. The implementation of the marketing plan can be successful if the marketing team is trained properly as they are the people who are going to interact with the customers and make the plan successful. One important challenge faced by the company is targeting the customers in the international market. It is very important to understand the taste and preference of the customers across the globe. The customer preference varies in different countries and understanding it is a challenge for the company. The marketing strategy can be successful only if it satisfies the need of the customer. Hence different strategies are required according to the preferences of the customers in different countries (Kotler and Keller 2012). The company need to hire people with requisite talent for marketing. It is one of the biggest challenges faced by the company. When the company moves to inbound marketing, they need people with creative and technical skill which really become a problem for the company. Hiring right marketing person solves the majority of the problem for the company (Chaffey et al. 2012). References Chaffey, D., Ellis-Chadwick, F. and Chaffey, D. 2012. Digital marketing. Harlow: Pearson. Doole, I. and Lowe, R. 2012. International marketing strategy. Andover, Hampshire, UK: Cengage Learning. Hawkins, D. 2012. Consumer behavior. New York: McGraw-Hill Irwin. Hooley, G., Piercy, N. and Nicoulaud, B. 2012. Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Kotler, P. and Keller, K. 2012. Marketing management. Upper Saddle River, N.J.: Prentice Hall. TONIGUY Hairdressing Malaysia. 2016. PROFILES - TONIGUY Hairdressing Malaysia.

Management System Corporate Strategies of NAB

Question: Discuss about the Management System for Corporate Strategies of NAB. Answer: Introduction The project aims to focus on the management system of the chosen company NAB. The strategies of the company are discussed in the project that includes the mission, vision and the competitive advantage of the over the competitive market in which it operates. The various strategies that has been criticised are highlighted in the project. Furthermore, the environmental analysis of the NAB is performed with the help of the PESTEL analysis, SWOT analysis, internal and the specific environment analysis. The leadership style and its impact have been discussed in details in order to understand the topic in details. Discussion on how and why are the strategies applied in the company Mission, vision and competitive advantage of the company NAB is the National Australia Bank in Australia that aims to help its potential customers with their money. NAB operates in more than 800 locations in Australia, New Zealand and all over the globe. NAB being one of the largest bank for business in Australia, works with the small, large as well as the medium business in order to support them in growth and development of the business. Moreover, the organisation provides funds to the essential infrastructures of the area such as the schools, construction of roads and hospitals. The main motive of the company is to carry out its responsibilities in an innovative, responsible manner that helps to create customer satisfaction and thereby drawing more customers towards the company (nab.com.au 2016). The competitive advantage of the companies helps them to sustain in the competitive market by achieving advantage on its products, goods, services and strategies over its competitors. The competitive advantage of the company supports the organisation to attract the potential customers that is important to increase sales and profit of the company. NAB has been converting the loyalty of its staff in order to gain competitive advantage over its rival companies. In the opinion of Obiozo and Smallwood (2014), commitment and loyalty of the staff and the team within NAB is one of the reason behind the success of the company in the process of sustaining in the market. Past strategies used by the company Like every organisation, NAB has been using several corporate strategies that supported the growth and the development of the business. The company uses its corporate strategies in order to provide a positive impact on the customers and the environment on which it operates. NAB had used various strategies in order to achieve its organisational goals and objectives. The strategy of the company supported the societies, which are more social and financially strong, delivered efficient programs. The company tried to provide goods and services that made the management of the environmental risk easier for the customers. The strategies even helped the customers to effectively use the new market opportunities in order to grow and develop. Current strategies of the company NAB developed current strategies that helped the company to overcome its loopholes. The stakeholder engagement process of the company is improved to obtain efficient corporate strategies for the organisation. The company has been recently more concerned in strengthening the relationship with its stakeholders that is useful in analysing the environmental, government and the social issues. The corporate strategy of NAB helps the management to set objectives, policies and measuring procedures for the company. The CR management and the reporting into the government structure have been adopted by the organisation to ensure the corporative responsibilities (Gelens, et al. 2014). Controversies and its outcomes Discussion on strategies that were criticised Jensen et al. (2014) mentioned that it is important to consider the appropriate corporate strategies for the organisation that can help the company to fulfil its goals and objectives. However, NAB has applied a number of strategies that has been criticised for failing to achieve its goals. In 2000, the company undertook a strategy in which it disposed of the MNC to the ABN-AMRO at US$2 billion. NAB had failed to understand the complex features present in the mortgage market of US. Thus, the company suffered from a loss of over US$2 billion that has adversely affected the company. The strategy adopted by the company on order to make a small gain has been therefore criticised as a loss making strategy for the NAB. On the other hand, NAB had incorporated other strategies within the company that has been criticised as the bank has failed to reach its goal of being the leading financial service company in the world. The company had focused on the targets for the contribution of the earnings, while Bourne (2016) had argued that the company needs to concentrate on the back to basic approach of Australia and New Zealand in order become a successful financial service company. According to financial services inquiry (FSI) the bank can ensure survival in the volatile situation only if they are unquestionably strong. The inappropriate decisions and the inefficient strategies of the company has been a major cause behind the loss in the financial position of NAB. The company witnessed a downfall in its revenue and profitability that restricted the investors from investing into the business due to the poor financial performance (Johnston and Marshall, 2016). On addition to this, the overseas acquisition of NAB had finished in that particular period as the overseas acquisition of the company was more opportunistic in nature rather than being strategic. NAB further sold of the GWB that caused a loss of A$67 million. Environmental analysis PESTEL analysis The PESTEL analysis is an effective tool used by the managers of NAB in order to analyse the macroeconomic factors of the environment in which the company operates. The PESTEL analysis includes the factors such as the political, economic, social, technological and environmental and the legal factors of NAB. Political- This factor discusses the degree of government intervention into the business of the company. The business of NAB is greatly affected by the governmental policies, foreign trade policies, tax, labour law, environmental law and the trade restrictions. Economic- The economic growth of Australia, interest rate, exchange rate, inflation rate and the disposable income of the consumers plays an important role on the profitability of NAB. Social- The social factors that influence NAB are the population growth in Australia, health and career consciousness, believes and the attitudes of the population. Technology- The technological factors of NAB affects its management in three different ways. First is the new method in the production of goods and services. Second is the new ways in the distribution of goods and services and third new process in the communication with the target markets. Environment- It is one of the important factors as it includes the availability of the raw materials in order to continue production. The pollution targets, ethical consideration set by the government are also included. Legal factors- The legal factors of NAB include the health, safety, equal opportunities, and rights of the consumers, product labelling and safety. It is important for NAB to consider the legal factors properly in order to trade effectively. Analysis of specific environment of the company The specific environment of NAB is the portion of the business that is directly helpful for the company in achieving the objectives. Lozano, Ceulemans and Seatter (2015), stated that the managers need to analyse the specific environment of the company effectively in order to make correct decision for the business. the specific environment of NAB are the target audience that is the customers, government, economy and the competitors of the company. Analysis of internal environment of the company SWOT analysis The SWOT analysis helps NAB to understand and analyse its internal environment. The SWOT analysis is as follows: Strengths Healthy financial position Good revenue and interest income Diversity in products Largest bank in Australia in terms of assets Weakness Reduction in the revenue causing poor growth and development No global acclaim Opportunities Expansion in international market Acquisition and JVs Asset management sector Threats Strong competition with the rival companies Changes in the regulations of the government Financial crisis From the above SWOT analysis of NAB, it can be inferred that the company can use its strength and opportunities effectively in order to minimise its weakness and threats. The analysing of the strength, weakness, opportunities and the threats helps the company to maximise its efficiency level in obtaining higher growth and development. Leadership style within the company Core values present in the company In the competitive market, the core present value of NAB is very essential in order to support the vision, culture of the organisation. The effective implementation of the core values can be achieved with the incorporation of the effective leadership style within the organisation. NAB has the participative or the democratic leadership style within the organisation. This kind of leadership allows the team members and the peers to participate in the decision-making, however, the final and the major decisions are carried out by the team leader. In the opinion of Kogg and Mont (2012), the democratic leadership used by the NAB is effective as it helps to motivate the employees by allowing them to actively take part in the business. Moreover, this kind of leadership supports the employees of the company to accept the changes taking place within an organisation as the employees play a vital role in the decision-making process. The leadership style is also effective in the situation when NAB needs to make a decision in the short period of time. The core values of NAB helps the organisation to enjoy internal as well as external advantage in the business. One of the values of the company is to stand behind the quality of the goods and services offered by the company. Thus, this value automatically removes the product or service that is unable to reach the satisfaction level. The core value of the company is beneficial as it helps to make the customers and the clients aware of the information regarding the company. This provides a competitive advantage to the company. Impact of leadership on the strategies and culture of the company An effective leadership style has a positive influence on the culture and the strategies of the organisation. The leaders of the NAB Company help to set a long-term effectiveness of the organisation. The effective leadership helps to understand the role that the norms of the organisation play. The democratic leadership within the organisation is helps to influence the team members in order to meet the organisational goals and objectives of the organisation (Goethals et al. 2014). The leadership pattern in NAB helps to develop the ability to create a clear vision that further helps to understand the organisational culture in details. The democratic leadership helps to increase the productivity of the employees and in turn increases the organisational productivity, as the employees are encouraged to work efficiently by providing those feedbacks, ideas and suggestion. There is a presence of more content workforce as the employees or the team members of NAB has individual role in the process of decision-making. Conclusion From the above project, it can be inferred that the corporate strategies of NAB in Australia is an essential component of the company in order to achieve long-term growth and development. The company needs to include strategies that positively affect the business of the company. The market analysis with the help of the PESTEL analysis and the SWOT analysis is beneficial for NAB as the company is able to determine the external and the internal factors affecting the business and the performance of the company. Moreover, the leadership style used by NAB is the democratic leadership style that supports the growth and development of the organisation. The overall study is useful in obtaining the knowledge on the management of NAB that is needed for sustaining in the competitive market. 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