Applied business ethics seminar Essay Example | Topics and Well Written Essays - 250 words

Applied business ethics seminar - Essay Example It is from moral business behaviours that ethical leaders are created. She has made a very valid point, therefore, stating that the two elements should go hand in hand. From her point of view, her tax-evasion schemes are legal and irreproachable. She has clearly stated that she plays by the rules without breaking them. It does not, therefore, prevent her from being a moral person. Her schemes for tax evasion are all legal and within the bounds of the law and saves the company a lot of money. However, these are witty schemes of evading paying taxes and should not be applauded. On the weights of codes, such conduct presents a grey area. Mei-Hua, in a position of a senior manager, is not particularly setting the right example. She is an ethical leader, but business morals are somewhat compromised by her schemes that raise questions towards the same. Deshi is very distasteful about the whole concept of ethics and codes. He also describes them as a document you signs to â€Å"stop you from making money.† They are also documents that you sign to stop you from making money and in addition, they appear to him as guidelines that almost no one in the real business world is clear to follow. Deshi completely disregards the importance of codes of corporate governance. His views may have the benefits of maximizing profit by use of even shrewd means. However, without a code, business would be near to impossible. Deshi has a point in identifying the disparity between what is in the pages of Codes and Ethics and real practice. The codes and ethics seem to be formality documents while actual practice depicts otherwise. He is keen to note that most western companies say one thing but means something else. He implies that even when these documents are signed, most of the businesses do not regard them as their goal is to create profitable, successful businesses. Deshi has had experience in the real world of business. He discovered that no one really

Long Term Care-Hospice Essay Example for Free

Long Term Care-Hospice Essay Hospice is a process to end-of-life care and a kind of support facility for terminally ill patients. It provides comforting care, patient-centered care and related services. Comforting care relieves discomfort without improving the patient’s condition or curing his illness. Hospice is extended in a healthcare facility or at home. Its objective is to provide compassionate, emotional, and spiritual care for the dying patient. The origin of the word â€Å"hospice† in medieval times meant â€Å"way station for weary travelers† (Perry). The first hospices were run by members of religious orders in the medieval times that cared for weary travelers whom found refuge with them until their death. Modern hospices are believed to have started in the United Kingdom in the mid-19th century in Dublin, Ireland. Roman Catholic Sisters of Charity provided a clean and caring place for the terminally ill. The name hospice was first applied to the care of dying patients by Mme Jeanne Garnier who founded the Dames de Calaire in Lyon, France, in 1842. The name was next introduced by the Irish Sisters of Charity when they opened Our Ladys Hospice in Dublin in 1879 and St Josephs Hospice in Hackney, London 1905. The practice became popular in England, Asia, Australia and Africa. It was only in the early 70s that the hospice concept was introduced and accepted in the United States through the efforts of physicians Cicely Saunders and Elisabeth Kobler-Ross. These practices included effective pain management, comprehensive home care services, counseling for the patient, and acceptance of death as the natural end of the care delivery by health care professionals, bereavement counseling after the patient’s death, and continued research and education (Wexler Frey). Quality care at the end of life soon combined with grief counseling and bereavement care. The government stepped in to contain health-care costs when reimbursement for inpatient hospitalization was significantly reduced. Home-based hospice care also became popular as a more inexpensive alternative to hospitalization or care in a nursing facility (Wexler Frey). The hospice concept was not immediately accepted by conservative health professionals. The concept emphasizes caring more than curing. It also allows interaction with complementary and alternative medicine practitioners. A hospice’s primary function or service is to enable the patient and his family to accept death as a natural part of the life cycle (Wexler Frey, 2004). In addition, it provides pain management and psycho-spiritual support and complementary and alternative therapies. Approximately 80% of hospice patients are in the terminal or end-stage of cancer. Traditional medical facilities provide pain medications when requested, a hospice administers these medications regularly and before they are needed. The intention is to prevent pain from recurring. Furthermore, the problem of addiction and other long-term consequences is not a concern in the case of terminal illness. The concern is to provide effective relief to the greatest degree possible (Wexler Frey). A second major service of a hospice is to relieve physical, psychological, emotional and spiritual discomfort to the patient’s family and others close associates (Wexler Frey, 2004). It relies on members of the clergy, pastoral counselors, social workers, psychiatrists, massage therapists and other trained volunteers to alleviate the discomfort. A hospice also provides grief and bereavement counseling and support groups to assist family members in expressing or resolving emotional tensions. And it allows the use of complementary and alternative therapies, in addition to conventional medicine, in the control of symptoms and in improving the patient’s well-being. A 2002 study conducted on the inclusion of such therapies showed that patients who received them expressed more satisfaction with hospice care than those who did not receive them. These therapies include acupuncture, music therapy, pet therapy, bodywork, massage therapy, aromatherapy, Reiki or energy healing, Native American rites, herbal treatment and similar methods intended to soothe the patient and his family and friends (Wexler Frey). A survey was conducted in 2000 on more than 9,000 patients discharged from more than 2,000 hospices on the services they received (Carlson, 2007). It revealed that 22% of them received five major palliative care services, which varied among the hospices. These palliative care services were nursing care, physician care, medication management, psychological care, and caregiver support. Approximately 14% of the hospices provided all five services and 33% provided only one or two services. Only 59% of these patients received medication management services. These included administering medication, dispensing correct dosages, and setting and following dosage schedule. Growth Projections The National Hospice and Palliative Care Organization reported that, as of 2003, there were 3,139 hospice programs in operation in the United States, Guam and Puerto Rico (Wexler Frey, 2004). The Centers for Disease Control and Prevention National Center for Health Statistics said that, in 2000, there were 11,400 combined home health and hospice care agencies, which served 1.5 million patients. It also reported that, at present, more than 90% of hospice care is delivered at home, although based in medical facilities. Hospital-based programs often provide hospice care in a wing or a floor in the building. There are also independent and for-profit hospices exclusively for the care of the terminally ill. Most programs offer both inpatient and home care and allow patients to use one or both types of service (Wexler Frey). In 2005, the National Hospice and Palliative Care Organization reported that more than 4,100 hospice programs were operating nationwide (Marshall, 2007). A third of these were for-profit companies. The rise in figures led financial analysts to view the hospice industry as among the strongest growing areas in healthcare. Hospice is cost-effective and more people are getting aware of the concept. Records showed that hospice spending had grown at 26% annually since 1989 as compared with 7% increase in overall health expenses in the same period. Despite this statistical increase, the hospice market has yet to be substantially tapped. Of the approximately 2 million apparent deaths in 2003, only 710,000 were in hospice. But new government regulations in the 80s boosted the growth of hospices. These regulations allowed hospice providers into assisted living centers and nursing facilities. Since their exposure to the patients, the industry became a more attractive enterprise. The hospice concept has grown from a voluntary effort to a highly profitable industry worth $9 billion today. It is predicted to continue growing as baby boomers opt for the â€Å"good death.† Of the 47 hospices in Colorado, 53% are non-profit and 36% are for-profit. Nationwide, for-profit hospices multiplied four times between 1994 and 2004 at six times the growth of non-profit hospices (Marshall). Issues and Approaches Hospices operate on thin investment margins of only 8 to 12% on the average and receive Medicare payments of only $125 per day per patient for routine home care (Marshall, 2007). They are lucky to have thousands of volunteers to support operation. But making a profit can be difficult. Medicare regulations state that hospice can be used only up to six months. Yet many patients die just weeks from arrival. If death comes within two weeks of admission, the costs go quite high. Another problem that for-profit hospices confront is maintaining a level of quality care (Marshall). Most hospices require physicians to estimate that the patient is unlikely to survive to six months (Wexler Frey, 2004). This intention is to maintain Medicare eligibility. This disqualifies terminal patients with uncertain prognoses, the homeless and isolated patients. Moreover, health care costs constrain patients to limit their stay in hospices. The shortened stay reduces the chance and time for pastoral and psychological counselors to help the patient and the family to deal with the situation effectively (Wexler Frey). Short stay also incurs more and more costly care (Solnik, 2002). Medicare and private insurers pay per diem, which means that reimbursements remain the same and hospices must cover the rest of the expenses. Furthermore, the patient may not need much care at times and that increases the delivery cost per day. But hospices realize they have to live with this reality (Solnik). Other problems arise when staying too long in a hospice (Solnik, 2002). Prior to admission, two physicians must agree that the patient probably has six months or less to live. The patient must also agree to replace the use of life-saving equipment and treatments with palliative ones. The purpose is to keep him comfortable. If he survives the six-month limit, Medicare payments drain and the hospice must eventually reimburse some of the payments (Solnik). The cost of more effective pain medication has added to the cost of hospice care (Solnik, 2002). Hospices admit they are losing money because of the treatment modes applied to end-of-life care. Regulations must cover all the expenses incurred in all the stages of terminal illness. Medical procedures, like chemotherapy and radiation, are frequently used to alleviate pain and symptoms and for cure. Intravenous medications tackle pain but are also costlier than other forms. The appearance of new and costlier drugs blurs the fine line between life-saving and mere comfort-giving. Chemotherapy can shrink a tumor to allow swallowing and radiation can ease or reduce pain. If the hospice is not well financed, one or two patients who demand these procedures can bring cost problems to the hospice. Shareholders who fear that the return on their investment is jeopardized may decide to cut down on staff. They may also shed off community grief centers, extensive bereavement care, alternative therapies, and inpatient care centers. The multicultural view of death is another issue in hospices in the United States and Western Europe (Wexler Frey, 2004). Migrants with Easter cultures have an entirely different perspective from those with Western cultures. The Chinese’s concept of death is a sharp example. The views of death and end-of-life values of other cultures should be incorporated into the policies of hospice care programs (Wexler Frey). The low rate and significant increase of physician services are additional troubles for hospices (Carlson Morrison, 2007). In most cases, hospice physicians participate only in care planning meetings, not in direct or actual patient care. The 6% increase in the number of patients receiving physician services was not considered significant. Still less than a third of these patients received hands-on physician services. This could be the offshoot of the original and non-medical concept of hospice care (Carlson Morrison). The range of hospice services provided in different regions has also been found to vary by region (Solnik, 2002; Wexler Frey, 2004). Patients in the Northeast received a significantly narrower set of services than those in other regions. Alternative forms of palliative care for end-of-life patients are quite common in the Northeast. These forms have recently expanded as hospital-based palliative care programs more than in other regions. This trend could have influenced the role and scope of hospice care offered in that region (Solnik, Wexler Frey). One more issue or problem is regulation of hospices itself (Solnik, 2002). In order to pay for hospice care, Medicare or a private insurer requires two physicians to sign a document that the patient has only six months or less to live. It then pays only for palliative treatment or management of symptoms and pain, not for the cure of the disease. This compels the patient to choose comfort or care over cure. The hospice industry has been by lobbying for a change in the regulation to allow or include curative treatment in hospice care. In collaboration with this initiative, the National Hospice and Palliative Care Association has also been lobbying for increased insurance reimbursements to include payments for costly procedures, like chemotherapy and radiation therapy (Solnik). Some approaches to these issues have been noted. Increased disease complexity, the diversity of diagnoses and symptom burden are likely to increase direct physician care (Carlson Morrison, 2007). The patient’s primary care physician may continue to monitor the patient’s condition but he is also unlikely to possess appropriate training, knowledge and skills on palliative care (Carlson ^ Morrison). Consolidation efforts in the industry has helped hospice care providers gain greater access to fund sources (Solnik, 2002). This is illustrated by the merging of hospice services among the Charles Hospital and Rehabilitation Center, Mercy Medical Center and Good Samaritan. They created Good Shepherd. They, however, found that reducing the costs of products and services would not sustain them without extensive financing or fund-raising (Solnik). Some studies focused on the availability of hospice care to the elderly in the rural areas (Solnik, 2002). Findings showed that the range of hospice services in the areas were comparable with those in the urban areas. The probability of fewer services in the rural areas can be dealt with by increasing reimbursement to cover trave l expenses and attract skilled health professionals (Solnik). A New York legislation would expand Medicaid payment for freestanding hospices in response to the six-month limit requirement (Solnik, 2003). The initiative encouraged the construction of freestanding hospices, such as The Visiting Nurse Service Hospice of Suffolk, Inc. on Long Island and the Hospice Care Network in Manhasset. Freestanding hospices would create and provide facilities for the exclusive use of hospice care. Hospice beds in hospitals and nursing homes are currently only a small part of the overall facility. This would provide family support to take care of patients who do not have it and need it in their condition. Hospice care providers consider freestanding hospices a potentially important part of their industry (Solnik). Community Assessment The City of South Bend in Indiana is the seat of St. Joseph County in a region known as â€Å"Michiana (Answers.com, 2008).† The region covers counties in Indiana and Michigan. South Bend is famous for the University of Notre Dame and the winning football team, â€Å"The Fighting Irish.† It has a 107,789 population as of 2000. The City’s has nine medical centers, prominently the Hospice of St. Joseph County (McMahon, 2008). Employment in the health care and social services is 13.4% of the total.(McMahon). The Indiana Hospice Palliative Care Organization supervises hospice care in the City. Among the issues it confronts are treating the homeless at the end-of-life, the costs of end-of-life care to elderly patients, pain management, care-giving at the end-of-life, and futile care (2007). Treating the homeless at the end-of-life is a major concern for the City. They can seldom access hospice service for lack of resources for inpatient hospice, a home or social supp ort (Indiana Hospice Palliative Care Organization, 2007). In addition, these homeless are already beset with substance abuse problems and mental illness. Their need for hospital care is 3-4 times greater than expected and 36% longer than poor patients who have homes and encounter similar health problems. Some organizations offer them medical respite, short-term shelter with basic services for those too sick to function on the street. These organizations cannot, however, care for those who are nearing death. (Indiana Hospice Palliative Care Organization). Keeping to a medication regimen is a critical problem among homeless patients. They lack the money to buy them, lose their belongings or suffer from symptoms of mental illness or substance abuse (Indiana Hospice Palliative Care Organization, 2007). Other problems they confront are the control of pain, the inability to discuss death and dying at home. Because of drug abuse, they may be opioid-tolerant and, thus, may need higher doses. If they stop taking drugs, they need specific treatment to handle withdrawal reactions. The homeless also less willing to discuss death on account of what they have been denied in life. A study found that the homeless expect to die suddenly and violently. This expectation affects their willingness to discuss death. The homeless are also unlikely to have a surrogate or confidant who can make decisions for them in the event of incapacitation. Ethics committees or court-appointed guardians take their place for the function. And dying at home is not an option because they have no home. They are also unlikely to observe house rules in hospices. Experts recommend that homeless patients at the end-of-life be encouraged to form trusting relationships to insure or enhance curative and palliative care at that period (Indiana Hospice Palliative Care Organization). City laws are slated for revision to respond to these issues ((Indiana Hospice Palliative Care Organization, 2007). One will direct the Health Department to name a commission, which will â€Å"enact rules for physicians to order for life-sustaining treatment.† The other revision will further strengthen healthcare powers of attorney. Living wills merely provide instructions concerning life-sustaining treatment. Powers of attorney concerning the end-of-life wishes of a patient belong to the spouse as first priority, followed by adult children and then close friends ((Indiana Hospice Palliative Care Organization).# BIBLIOGRAPHY Carlson, M. D. A., et al (2007). Hospice care: what services do patients and their Families receive? Health Services Research: Health Research and Educational Trust. Retrieved on November 20, 2008 from http://findarticles.com./articles/p/mi_m4149/os_4_46/ai_n27331524?tag=content;col1 Indiana Hospice Palliative Care (2007). Crossroads. Indiana Hospice Palliative Care, Inc. Retrieved on November 20, 2008 from http://www.ihpco.org/January%2007%20crossroads.pdf McMahon, P. M. (2008). Economic development for South Bend, Mishawaka and St. Joseph County. Project Future. Retrieved on November 20, 2008 from http://www.projectfuture.org/index.htm Marshall, L. (2007). The business of dying. ColoradoBiz: Wiesner Publications, Inc. Retrieved on November 20, 2008 from http://findarticles.com/articles/p/mi_hb6416/is_8_34/ai_n29369110?tag=content;col1 Solnik, C. (2002). Hospice industry: struggling despite being busier than ever. Long Island Business News: Dolan Media Newswires. Retrieved on November 20, 2008 from

Femininity against Masculinity in A White Heron Essay -- Sarah Orne Je

Since its first appearance in the 1886 collection A White Heron and Other Stories, the short story A White Heron has become the most favorite and often anthologized of Sarah Orne Jewett. Like most of this regionalist writer's works, A White Heron was inspired by the people and landscapes in rural New England, where, as a little girl, she often accompanied her doctor father on his visiting patients. The story is about a nine-year-old girl who falls in love with a bird hunter but does not tell him the white heron's place because her love of nature is much greater. In this story, the author presents a conflict between femininity and masculinity by juxtaposing Sylvia, who has a peaceful life in country, to a hunter from town, which implies her discontent with the modernization?s threat to the nature. Different from female and male which can describe animals, femininity and masculinity are personal and human. That is femininity refers to qualities and behaviors associated with women and girls and masculinity is manly character, it specifically describes men. Femininity has traditionally included features such as gentleness, patience and kindness. On the contrary, men?s chief qualities are strength, courage and violence. Clearly images for two definitions above in A White Heron are Sylvia and the hunter. The hunter is friendly and easy-going while Sylvia is ?afraid of folks?. Sylvia is ?a little maid who had tried to grow for eight years in a crowded manufacturing town?, but she is innocent and purity. ?The little woods-girl is horror-stricken to hear a clear whistle not very far away.? ?Sylvia was more alarmed than before? when the hunter appears and talks to her. She easily agrees to help the hunter with providing food and a place... ...usting civilization upon it? (P. Miller, p.207). With all this, the author has achieved the vividness implication that aggressive masculine modernization is a danger to the gentle feminine nature. In the end of the story, Sylvia decides to keep the secret of the heron and accepts to see her beloved hunter go away. This solution reflects Jewett?s hope that the innocent nature could stay unharmed from the urbanization. In conclusion, Sylvia and the hunter are two typical representatives of femininity and masculinity in the story ?The white heron? by Sarah Orne Jewett. In the age of industrialization when rural life gradually was destroyed, the author as a girl who spent almost of her life in countryside could not help writing about it and what she focuses in her story - femininity and masculinity, which themselves contain the symbolic meanings - come as no surprise.

Adam Smith :: Biography

Adam Smith Adam Smith was born in Kirkcaldy, Fife, Scotland. His exact date of his birth is unknown but he was baptized on June 5, 1723. At the age of fifteen, Smith began attending Glasgow University where he studied moral philosophy. In 1748 he began giving lectures in Edinburgh where he discussed rhetoric and later he began to discuss the economic philosophy of the â€Å"simple system of natural liberty† which he later proclaimed in his Inquiry into Nature and Causes of the Wealth of Nations. In 1751, Smith was appointed professor of logic at Glasgow university, transferring in 1752 to the chair of moral philosophy. His lectures covered the field of ethics, rhetoric, jurisprudence and political economy. In 1759 he published his Theory of Moral Sentiments, embodying some of his Glasgow lectures. This work was about those standards of ethical conduct that hold society together, with emphasis on the general harmony of human motives. Smith moved to London in 1776, where he published An Inquiry into the Nature and Causes of the Wealth of Nations, which examined in detail the consequences of economic freedom. It covered such concepts as the role of self-interest, the division of labor, the function of markets, and the international implications of a laissez-faire economy. The Wealth of Nations established economics as an autonomous subject and, launched the economic doctrine of free enterprise. In the western world, it is the most influential book on the subject. When the book, which has become a classic manifesto against mercantilism, appeared in 1776, there was a strong sentiment for free trade in both Britain and America. This new feeling had been born out of the economic hardships and poverty caused by the war but the British public and parliament still clung to mercantilism for many years to come. Smith laid the intellectual framework that explained the free market and still holds true today.

Personal Cultural Diversity Essay

The concept of globalization, which is the increasing integration and interdependence of different countries from one another in terms of economic, communication, and technological aspects, leads one to address the concept of cultural diversity or multiculturalism. Cultural diversity in the health-care system touches lives of many Americans in one way or another. No matter what our own cultural background is, when we go receive medical care, we may encounter a care giver who comes from a different cultural background than ours(Naylor 1997,291).. In the concept of cultural diversity, it can be recognized that two terms are equally important. The first concept is culture, which refers to the total way of life of individuals, and the unique characteristic that separates the human from the rest of the world of living things. It is said to be the primary means of human adaptation and the basis for the majority of human thought and behavior. As such, human beings create, learn, and use culture to respond to the problems of their natural and social-cultural environments, to control them, and even to change them (Naylor 1997, 3). The other important term in the concept of cultural diversity is the concept of diversity, which refers to variety. Putting the two concepts together, cultural diversity refers to the presence of a variety of cultures in a particular group or area. In this sense, the difference of one’s culture with another is being recognized, thus, emphasizing one’s individual unique characteristics in relation to one’s ethnic or racial origin. However, the concept of cultural diversity does not only refer to one’s difference and uniqueness in terms of cultural difference. This is because this concept also refers to personal cultural diversity, which refers to individual differences in terms of family background, values, personal experiences, prejudices and judgments, and socioeconomic class. In addressing personal cultural diversity, the cultural or family background of an individual must be evaluated and examined. In terms of cultural or family background, personal cultural diversity can be seen in terms of differences in the place of birth of an individual, the culture and values of his or her town or city, the unique values that one has been able to acquire, and the negative and positive experiences that one was able to have. In this sense, personal cultural diversity can be seen through the influences of personal xperiences that have been acquired and accumulated by the individual through his or her lifetime. Another factor to consider is the individual’s religious background or influences, as this would determine the values and practice of morality of the individual. This would also define one’s behavior and personality in comparison to other individuals. In addition, the religious influence of an individual, along with his or her personal experiences determines his or her judgments and prejudices regarding a certain issue. Another important factor is one’s social-economic class background, which refers to one’s income levels and lifestyle backgrounds. One’s level of income and lifestyle entitles one to develop different views and perceptions regarding different issues or topics. To sum up the points, it can be perceived that in order to understand the concept of personal cultural diversity, the different aspects of one’s lifestyle must be examined and determined in order to point out individual differences in a particular group or society. This is because each individual has different genetic make-up, thus, making one unique in terms of developing approaches in addressing the different problems in the environment. Work Cited: Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997. Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997

Free Essays on Accounting Information Systems

Accounting Information Systems (AIS) is basically a subsystem of information that collects, processes, and reports information. AIS is important because of the vital roles that it plays in an organization. In order to achieve goals of the business and objectives, AIS must be accurate and consistent within an organization as well as within each individualized departments. Basically, there are two primary factors that AIS consists of which are financial accounting and managerial accounting. Financial accounting has the primary concern of relating relevant financial information outside of the company to potential investors, federal and tax state agencies or creditors. As for managerial accounting its primary concern is to relay relevant information to users internally within the organization. Some of these users might be managers and some of the departments may be cost accounting, budgeting or systems study. In order for AIS to be successful it will pull information from various subsystems and put it into a data warehouse. The data warehouse is a database that will integrate financial and non financial information so that users and some outside users will have access to the database. This will enable the information to be accessed so that staff can be more productive at work and in some cases at home or while traveling. AIS will have in effect on departments such as Human Resources, MIS (Management Information Systems), and Strategic Planning Systems and possibly other departments as well. AIS will have an effect on these departments because it must be able to extract data whether it is non financial or financial to put it in one centralized location which would be the data warehouse. It will benefit the company, for external users to have access outside the company because if they are traveling for a meeting. They can always log on to the company’s Intranet and find useful inform ation such as financial data or non financial data. Th... Free Essays on Accounting Information Systems Free Essays on Accounting Information Systems Accounting Information Systems (AIS) is basically a subsystem of information that collects, processes, and reports information. AIS is important because of the vital roles that it plays in an organization. In order to achieve goals of the business and objectives, AIS must be accurate and consistent within an organization as well as within each individualized departments. Basically, there are two primary factors that AIS consists of which are financial accounting and managerial accounting. Financial accounting has the primary concern of relating relevant financial information outside of the company to potential investors, federal and tax state agencies or creditors. As for managerial accounting its primary concern is to relay relevant information to users internally within the organization. Some of these users might be managers and some of the departments may be cost accounting, budgeting or systems study. In order for AIS to be successful it will pull information from various subsystems and put it into a data warehouse. The data warehouse is a database that will integrate financial and non financial information so that users and some outside users will have access to the database. This will enable the information to be accessed so that staff can be more productive at work and in some cases at home or while traveling. AIS will have in effect on departments such as Human Resources, MIS (Management Information Systems), and Strategic Planning Systems and possibly other departments as well. AIS will have an effect on these departments because it must be able to extract data whether it is non financial or financial to put it in one centralized location which would be the data warehouse. It will benefit the company, for external users to have access outside the company because if they are traveling for a meeting. They can always log on to the company’s Intranet and find useful inform ation such as financial data or non financial data. Th...

buy custom Starbucks essay

buy custom Starbucks essay Starbucks is a company established in the North America which has been dominant in the coffee sphere. The success factors of Starbucks in the early 1990s were very different from the factors that are today. Some of these factors include; product variety, experimental branding strategy, service innovation, compensation system which was considered to be of great quality, target customers, high quality coffee, and the availability of the customer service which had trained employees, hospitality, product quality, and clean environment. The Starbucks value proposition was very compelling because it prioritized customers satisfaction and proposed the creation of the certain ambience which was based on the community and unity of people. It promoted customers intimacy since it was obvious that the positive responses from customers and the increase in the coffee consumption among people on their daily basis influenced the production of the drink, which the customers really liked. The brand that they developed was a service brand which gave a promise to those people who were the potential customers and who could find a place where they could relax and enjoy a very good service (Moon Quelch, 2006). This proved that the brand image of Starbucks was very effective. The customers satisfaction regarding Starbuck has been declining over the years with the service of the company that is deteriorating. The sources of this decline in the performance is a result of the financial leverage drop, which has the ability to enhance profits, due to the presence of the very stiff competition, which is available in the changing market, and the aggression in the U.S. expansion. According to recent market researches, the company is not meeting all the expectations of the customers service as it starts debating on a plan estimated at about $40 million per annum. The set plan is aimed at increasing the speed of its services to customers by boostin the availability of labor in all its stores (Moon Quelch, 2006). The loss of the connection between the business growth and the customer satisfaction, the change in the customers tastes and preferences, and the changes in the market segment shows that the new customers of Starbucks often have a very different perception of the companys brand meaning which could also explain the reason as to why the customer satisfaction is failing drastically. It is the work of the senior executives of the company to manage all the marketing responsibilities where there was an ineffective data analysis for making decisions in the company. The company faced stiff competition from independent coffee shops which offered a range of foods and beverages such as beer, liquor, and wine, while others offered and delivered high personalized services to their clienteles (Behar Goldstein, 2007). Starbucks of today greatly differs from Starbucks of 1992 in a number of ways. This is because levels of difficulties in the production of drinks have significantly risen due to the increase and advancement of new technologies. It has changed a great deal in its distribution channels. However, it was only famous as the coffeehouse back in 1992, but it now has different distribution channels like restaurants, airlines, and grocery and warehouse stores. The company has also changed its product diversity, since it has expanded the variety of its coffee production such as tea and chocolate because of the increasing rates of innovation in the company. The increase in pressure on baristas has also changed in the company since there is the need to serve all its customers with extended hours of service where job complexity has created a tension between the customer focus and product quality (Behar Goldstein, 2007). Starbucks has slightly changed its value proposition since the initial value proposition of the company emphasized on customers sattisfaction above all other aspects in the business which called for good management. This is because the customers satisfaction in the company has been seen to be decreasing which shows that the services being offered by the company are decreasing as well showing that the customer is seizing to become the priority of the company (Moon Quelch, 2006). The change which I would recommend to Starbucks of today so as to be able to stay profitable and be able to develop a sustainable competitive advantage is that the company should adapt a leadership management strategy. In order for Starbucks to be successful in the competitive market, there is a need to have good innovative leaders who possess profound skills in decision making process of the company. Some executives are solely to be blamed for failures of the businesses and the companies that they manage because they prioritize the profit goal instead of the customers satisfaction goal. The customers play a very important role in the existence of the company. Despite the fact that the companys products may be of great quality, it still needs the customers to purchase its products. The reason as to why I have recommended the leadership management strategy for the Starbucks is that the executives of business are the leaders of the company and they have to act as role models in the organization. Leaders are the ones who are responsible for all the decision making processes and a good leadership management can lead to very good decisions that are likely to maximize the strengths of the company in realizing the companys goals. They have to come up with the companys internal and external analyses which is made up with the strengths, weaknesses, opportunities, and threats of the company, and then come up with good decisions on how they can be able to fortify the strengths of the company for its own benefit in terms of the profit margins that the company gets in maximizing all the opportunities. Buy custom Starbucks essay